Saw this funny meme response to the popular “10 Year’ images going around this week. Funny because it’s true, of course, but it does very eloquently point to the range of modern video production options.
The fact is you can deliver decent live video content with little more than an phone with a decent camera and solid internet connection. You can produce a short promo with a camera and an app on that same phone.
More than ever, it is important to make truly informed decisions about your video content and strategy. You can’t just assume that the most or least expensive camera will deliver what you need.
One of the things I enjoy about working with my past clients has been to help them make an informed decision about the best way to get their video message out there.