A friend of mine brought this up in conversation the other day, and I was reminded of just how cool this Ridley Scott directed spot, his return to commercial work, really is. While Scott’s mastery of otherworldly visuals is on display in full force, it also shows bravery and imagination on the part of the rest of the creative team. Not very often will you see any kind of marketing video that goes to the heart of “visionary” work.
I suppose this struck me this way because I am increasingly looking towards other ways of telling brand stories and of communicating ideas through visual storytelling. Don’t get me wrong, I still love shooting b-roll and creating documentary-style content as much as ever, but it feels to me like the time is right to broaden the scope for what online brand content can be. After all, being seen is the name of the game and nothing can get eyeballs like a well-timed mold-breaker.
So, over the next year, I’ll be putting out some more spec content the blends the style of my own art and indie film work with the goals of brand storytelling. These will be experiments, of course, but they will be fun and hopefully grow the branches of what the tree of brand content can encompass.
Alongside of that, I hope to work with new and existing clients to find different ways to approach and tell stories within less budget-burning genres. As a rule, “show don’t tell” applies to many layers of the production cycle and to much more than just written copy.
Onwards. There are many more worlds to find!