I prefer working with local non-profits for a few reasons, one of these is that I can use my skills and experiences to see a tangible result in the lives of my neighbors. Another is that the content is always dynamic and interesting. Usually these projects take the form of documentary storytelling, and that, by defini

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Where is your audience?

A common question people ask about a video is "Who is the video for?", but they seldom ask the follow-up question that is equally important. "Where is the video for?" is just as important. A video for a live event should have different dynamics than a video for Instagram, and a television commercial won't always play

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