A common question people ask about a video is “Who is the video for?”, but they seldom ask the follow-up question that is equally important. “Where is the video for?” is just as important. A video for a live event should have different dynamics than a video for Instagram, and a television commercial won’t always play on you Facebook feed.

Often, a simple edit or two will make the content work for the different content streams, but it is an important thing to think about and something I am happy to help you consider as we develop a content plan.